Scott Cramton

Scott Cramton has been in the immersive theater game since the new millennium, and is now known as The Maverick of Immersive Theater. After graduating from Grand Valley State University, Cramton quickly became known locally for his Grand Rapids-based murder mystery improv group dubbed "GR Improv" which later evolved into his first company, The Murder Mystery Co.

Over time, what started as a passion project among friends grew into a movement, and in 2015 American Immersion Theater was born to encompass each of the immersive entertainment brands founded by Cramton including The Murder Mystery Co., The Princess Party Co., Famous for a Day, Camp Dragon Online, and Atmospheric Entertainment. Cramton appeared on ABC's Shark Tank in 2024 and his combined brands create one of America’s largest immersive entertainment companies, best known for their murder mystery events and immersive activations.

Each of the individual companies mentioned above also have their own Facebook, Instagram, and TikTok pages, all of which can be found on the American Immersion Theater's Linktree page, and you can also catch up with Scott at his personal website, https://scottcramton.com.

Interview recorded on 2025-04-13.